Throughout history, men have struggled with their ego! Regardless of how many recorded failures of men who used their ego to feed their appetite for power, EGOMANIA remains the number one threat for men in the twenty-first century. The battle rages from the home-front, community, marketplace, and even ministry. From corporate board rooms to behind prison walls, men are driven by an insatiable passion to stand out for what they do.
Sales is one of the toughest professions in the world. When there’s a dip in a market, sales is the first reflection of consumer confidence, which make sales professionals the front-line troops to absorb the blows from market changes. If sales professionals are not influenced by a greater purpose, they will have a difficult time navigating the turbulent waters of a sales career. As a result, their income will experience lean times because their heart is lean on purpose. Unfortunately, when the heart of a sale’s professional is lean on purpose, it will undermine their ability to hustle.
Tune in to any radio station and you will find aggrandizing lyrics by female artist that speaks directly to the purpose of a woman. Women all over the world have grown less and less tolerable of men who cannot speak to their purpose. By default, they are tapping into their inner champion in order to rise to new heights in leaving their mark in the world. If men fail to develop new skills for manhood, their relevancy will continue to be threatened on every turn.
Can you believe another year is about to escape into the annals of time? It seems like yesterday we were welcoming 2015 and today packing its bags for the grand departure. Perhaps you had an extraordinary year, or maybe it was ordinary and you can’t wait for 12:01 a.m. January 1st, 2016? Regardless of where you are on the spectrum of achievement, the reality is that 2016 is knocking on the door of your dreams and it’s screaming, ready or not here I come. If there’s any consolation about the end of every year, we should be thankful that we have an opportunity to reflect on our goals to see what we’ve accomplished for the year. However, the last thing we desire to do is remain stuck in a cycle of extraordinary expectations with ordinary achievements.
For years, America has been a beacon of hope for people around the world. It has been viewed as the land of opportunity where dreams are made a reality. Stories abound where people from all over the world have crossed our borders with nothing, and transformed their personal net-worth into a legacy for their family. America is one of the only nations where Jews have been able to find a safe haven without persecution. What’s amazing about our great country is that even though Jews and all ethnic groups have prospered tremendously in America, we have managed to become the number one nation in producing Egyptian Slaves!
The nation that refuses to help its citizens build a bridge to its future will always be haunted by it’s past. America is one of the most advanced civilizations on the planet, and at the same time, one of the most dysfunctional nations in the world. She has been a leader in innovation, but quickly falling behind in advancing the human soul toward greatness. Our country even boast some of the most popular names in personal development and ministry, but individuals are still struggling to break free from devices that keep the human soul chained to past. Racial tension is more prevalent today than in the 60’s, because we live in a country that continues to tear down the bridge to our future.
Before you were conceived in your mother’s womb, Leadership and Purpose IQ™ was the deciding factor for your future. Your first experience with the hand of leadership began with the circumstances that surrounded your conception. From there, you were placed under medical care for nine months until the time of delivery. When the big day came, the leadership of the doctors and nurses went into full affect to lead you through a series of medical procedures to exit your mother’s womb. At that point, leadership was transferred back to your parents who not only was responsible for nurturing your physical body, but helping you make sense out of the circumstances that surrounded you. As strange as it may sound, you are where you are today because of the Leadership and Purpose IQ™ of the people that were assigned to your life!
Amazing Grace has become the mantra for the church, but grace is under attack in a society that has redefined God’s grace to serve fleshly appetites. Extreme liberals have removed the Holy out of Matrimony, as same-sex marriage has become legal in a country that touts “One Nation Under God” on its currency. Planned Parenthood has become a government funded butcher shop that’s selling the body parts of innocent babies like meat on an open market. Both are blatant examples of how our country has turned its back against God. However, before believers hand out one-way tickets to hell, everyone must examine their hearts and how they compromise the purpose of the Christian brand for the sake of fleshly appetites.
A standing ovation is the crowning achievement for any speaker, and I’ve had the opportunity to experience both sides of the ovation fence. Both spiritual and business speakers have made me feel like I could run outside and scale a mountain. On the other hand, I know what it’s like to be on the platform and move an audience to their feet with elation. The athlete in me liken the experience to making the winning shot of a game. However, I’ve learned that the true measure of a successful speaker/coach, is not in bringing people to their feet, or inspiring them to think outside the box. The true measure of successful personal growth is hidden in making them sit down!
Being an entrepreneur is one of the greatest tests of the human spirit, and every entrepreneur must have resources beyond investment capital. Unfortunately, many entrepreneurs spend more time and money trying to drive the economic engine of their business, while overlooking the fact that every economic engine must be optimized for a greater purpose. When a business idea is not optimized for purpose, the economic engine will run a high risk of breaking down under the rigors of growing a business.
Insight beyond metrics
The traditional business plan is a great tool for getting entrepreneurs started in business, but it does not secure their future as a business owner. Many times the executive summary of a business plan highlight the capabilities of its owners, but in many cases, it does not reveal if the owners have a Sustainable Purpose™ to execute their strategies in the face of:
- Limited capital
- Personal challenges
- Lack of brand recognition
- Market rejection
- Small business burnout
- Power that comes from success
This is a process that requires insight beyond the metrics of a business plan. In today’s competitive business climate, entrepreneurs must be savvy in building synergy between business metrics, and their willingness to convert their business ideas into a contribution to impact the world in new ways. This is the driving force behind many giants who are making, or have made an impact in the world around them.
- Walt Disney: fired by a newspaper editor for not having good ideas and no imagination.
- Thomas Edison: tried over 10,000 times to invent the light bulb.
- Fred Smith: told by college professor that his Federal Express concept was interesting but not feasible.
- Oprah Winfrey: fired as a news reporter in Baltimore
- Tim Ferris: turned down by 25 publishers before being picked up for his best selling “4 Hour Workweek”.
This is a small list of thousands of individuals who saw their work as a contribution to make a difference. They came from diverse backgrounds, but they had one thing in common – a purpose that sustained their idea beyond failure and rejection.
Purpose is the primary source of achievement. – Nikos Mourkogiannis, Harvard Business Expert & Consultant
Investing in the purpose of your business
As a small business owner, you cannot forget that you can have the best business plan that money can buy, but the opportunity for failure will emerge. Your business idea can look good on paper, but at the end of the day, it’s what’s in your heart that will determine the success of your business. You must remember that lenders and investors will invest in your idea, but you must invest in optimizing your business idea with purpose. By doing so, you will discover a resource that will allow you to be productive when capital is lean, and the market is mean.
In closing, you must remember that you have too much at stake to put all you eggs in the business plan basket. You must formulate a purpose to be in business, so you can overcome the rigors of being an entrepreneur. In future blogs, I will cover some of the dynamics of a Purpose Plan vs. a traditional business plan. It doesn’t replace your business plan, but it’s the missing component to building a Sustainable Purpose™ to optimize your business goals for success.