Sales is one of the toughest professions in the world. When there’s a dip in a market, sales is the first reflection of consumer confidence, which make sales professionals the front-line troops to absorb the blows from market changes. If sales professionals are not influenced by a greater purpose, they will have a difficult time navigating the turbulent waters of a sales career. As a result, their income will experience lean times because their heart is lean on purpose. Unfortunately, when the heart of a sale’s professional is lean on purpose, it will undermine their ability to hustle.